The concept of the 'programmable environment' was further extended with each install. Arcade ran a series of competitions and events, for Windows developers to design apps specifically for Soft Array. This meant that each installation demonstrated new possibilities, and also gave developers a chance to get to grips with the new OS.
The structure also evolved during the tour. For the beachfront install at the Cannes Lions festival, we replaced the cardboard cladding with a tougher, sleeker polycarbonate shell. The modular geodesic design meant that the frame was straightforward to maintain and adapt.