Keiichi Matsuda

Critical Design

Studio

Keiichi Matsuda is a designer and film-maker. His work explores the collision of physical and virtual, as technology transforms society, and new realities are born. Keiichi’s practice combines concept film-making and interaction design, to critically explore the future of everyday life. His work has been widely exhibited, from the MoMA to the V&A, as well as attaining viral success online. HYPER-REALITY was awarded Vimeo’s “best drama of 2016,” amongst other accolades. Next Reality named Keiichi as a top AR influencer, while he was serving as Leap Motion’s VP Design in 2018, and he led the Mixed Reality experience design team at Microsoft while developing next-generation AR and VR devices. Keiichi gained his Masters of Architecture from the Bartlett school. He lives in London.

Selected clients

As well as a number of self initiated projects, we work with clients including:

  • Bulgari
  • Groninger Forum
  • London Design Festival
  • Microsoft (with Arcade)
  • Nokia (with Arcade)
  • Oval Partnership Architecture
  • Sony Japan
  • Veuve Clicquot

Awards

  • Technarte Best Paper Award | Winner - 2011
  • Alpha-Ville Visionary Cities | First prize - 2010
  • RIBA Silver Medal | Bartlett nominee - 2010
  • Fitzroy Robinson Prize for Drawing | First prize - 2010
  • 3Dreid Student awards | Nominated, 2010
  • D&AD Student Awards | Finalist/'In book' - 2010
  • Society for Moving Image about the Built Environment (SMIBE) | General category, finalist - 2010

Speaking and consultancy

  • Meet The Media Guru | Speaker - Milan, 2014 + 2015
  • Pernod Ricard Futures Week | Speaker - London, 2014
  • Digital Marketing Conference | Speaker - Moscow, 2013
  • The Future Laboratory | Speaker - London, 2013
  • Fractal 13 | Panellist - Medellín, Colombia, 2013
  • Forum Images | Presentation - Groningen, Holland 2013
  • In Progress | Presentation - London, 2012
  • Greenwich University | Lecture - London, 2012
  • IAB Big Data, British Museum | Speaker - London, 2012
  • Reasons to be Creative | Speaker - London, 2012
  • Dutch Electronic Art Festival | Speaker and workshop - Rotterdam, 2012
  • Future Human | Speaker at salon event 'Transparent Life' - London, 2012
  • RTT Excite | Presentation - Munich
  • Architectural Association | Animation workshop - London
  • Fractal 12 | Presentation and panellist - Medellín, Colombia
  • Goldsmiths University | Presentation of Cell, London - 2012
  • Microsoft Social Computing Symposium | Presentation, New York - 2012
  • Alpha-Ville Symposium on Post-Digital Culture | Presentation and panel discussion, London - 2011
  • ICISTS 2011 | Presentation and workshop, Korea Advanced Institute of Science and Technology (KAIST), Daejeon - 2011
  • Future City, at Little Tokyo Design Week | Presentation and Panel Discussion, Los Angeles - 2011
  • Augmented Reality Summit (AR Summit) | Presentation, London - 2011
  • Think!Tank | Talk on privacy and identity, Brunswick (Germany) - 2011
  • Internationale Filmschule | Presentation to Interactive Media programme, Cologne - 2011
  • Technarte International Conference on Art and Technology | Presentation of Augmented (hyper)Reality and Cities for Cyborgs, Bilbao - 2011
  • Re:publica XI | Presentation of Augmented (hyper)Reality, Panel on the future of gaming with Nintendo, Berlin - 2011
  • Society for Environmental Graphic Design (SEGD) | Lecture on interaction, augmented reality and urbanism at SEGD annual conference, Washington DC - 2010
  • TV of Tomorrow (TVOT) | Presentation to TVOT annual conference, San Francisco - 2010
  • Royal Institute of British Architects (RIBA) | Building Futures Emerging technologies consultant, ongoing
  • University of East London | Visiting critic, 2010

Exhibitions and screenings

  • City of Counterlight | Power Station of Art, Shanghai, Dec 2013 - Mar 2014
  • Audi City Codes | Audi City, Beijing, Dec 2013
  • Soft Array | Microsoft HQ, Redmond, November 2013
  • The Rite of Spring | Oosterport, Groningen, July 2013
  • Windows Studio, Cannes | Cannes, June 2013
  • Windows Studio, SxSW | Austin, March 2013
  • The Always-on Telephone Club | Modern Jago, London, December 2012
  • London Design Festival | Victoria and Albert Museum, London, September 2012
  • Chivas Collective | 3 on the Bund, Shanghai, July 2012
  • Arts and Business Awards | Central St. Martins, London, May 2012
  • Talk To Me | Museum of Modern Art (MoMA), New York, Jul-Nov 2011
  • Instants Vidéo International videoart festival | Marseille, Nov 2011
  • Hello World | V2 at ISMAR, Basel, Oct 2011
  • Hacking the City | MADlab / PULS, Eindhoven, Oct 2011
  • Animated Architecture II | Stuttgart May 2011, and New York Aug 2011
  • Architettura in Città | Palazzo Bertalazone di San Fermo, Turin, Jul 2011
  • Athens Video Art Festival | Athens, May 2011
  • Going Hyper Social? | Strelka Institute, Moscow, Summer 2011
  • Made Up: Design's Fictions | Art Center College of Design, California, from 20 Jan 2011
  • Hyperlinks: Architecture and Design | Art Institute of Chicago, Chicago, 11 Dec 2010 - 20 Jul 2011
  • Saint Etienne International Design Biennale | Saint Etienne, France, 20 Nov - 5 Dec 2010
  • Onedotzero_adventures in motion | British Film Institute, London, Nov 2010
  • Expanded Architecture | Sydney, 6 Nov 2010
  • EXPO 2010 Shanghai | Madrid Case Pavillion, Shanghai, 1 May - 31 Oct 2010
  • Alpha-Ville | Whitechapel Art Gallery, London, 17-18 Nov 2010
  • Zipangu Film Festival | Barbican, London, 2010
  • Short and Sweet 3D | Barbican, London, 2010
  • Short and Sweet | London, 2010
  • Bartlett Summer Show | University College London, 2010
  • Onedotzero_adventures in motion | British Film Institute, Sept 2009
  • Lord Mayor's Show | City of London, 2008

Selected Press